Sir Millard Mulch – How To Sell The Whole F#@!ing Universe to Everybody…once and for all!
Sir Millard Mulch – “How To Sell The Whole F#@!ing Universe to Everybody…once and for all!”
A long time ago in a galaxy called the 70’s, one could throw a stick at concepts albums being released left and right. Some artists tackled big ideas and had lofty goals. Many fell flat and came off as a sad and sorry compilation from a former creative writing classes, and failed in their attempts to be literate, topical or relevant. Well, here comes Sir Millard Mulch, formerly based in San Francisco and now living in Florida with his mother. Mulch’s “How To Sell The Whole F#@!ing Universe to Everybody…once and for all!”, is nothing less than entertaining in it’s scope. It is a two CD collection of music, comedy sketches, audio from sales seminar, and semi-autobiographical lyrics. If musical comparison is needed, think Weird Al Yankovich joins Frank Zappa and his band to play some Grind Core at the Landmark Forum. The Title alone should tell you that this is a mighty exploration into the high pressure world of sales, but more so, how to sell yourself. Song titles include “I’m and Artist and I Shouldn’t Have to Work For A Living”; “The Boy With the Perfectly Square Butt Hole Strikes Back”; “How to Pretend You’re Stupid Like Everyone Else So You Can Become Gainfully Employed and Enjoy Your Limited Time on This Fucking Useless Planet In Just Five-Zillion Easy Steps!”; “Dennis Rodman Fucking Basketball 1998″; and that’s on CD 1. The Second CD opens with “What Is The Concept Behind This Huge, Unlistenable Album?”
Mulch is a curmudgeon, a social commentator, a screw up and a fantastic musician. Just look at some of the people he tricked into playing on this far reaching work, Virgil Donati (Steve Vai), Dave Mero (Spock’s Beard); Nick D’Virgilio (Tears for Fears); Nils Frykdahl (Sleepytime Gorilla Museum); and more.
These CDs contain a staggering 64 songs and or audio pieces, some of which question the reason for even making this CD. Some of the songs are similar and sounds as if they were recorded in Mulch’s bedroom with a drum machine. His delivery is flat and very reminiscent of Zappa “Don’t Eat the Yellow Snow” throughout the album. One might be hard pressed to listen to both CDs all the way through, if so, give yourself a few hours to recuperate. It is likely you won’t hear anything else like this for a long time.
Check out www.sirmillardmulch.com
